The cocktail poster: history of a graphic genre
From Absinthe Robette to the Campari campaigns of the 1960s, alcohol funded some of the finest posters of the 20th century. A look back at a genre that blends art and commerce.
French poster artists of the interwar years, the aperitif era: our cocktail posters draw on that golden age. Leonetto Cappiello painted for Maurin Quina, Suze and Bouillon Kub. He invented the "lithograph for the street": stylised shapes, saturated colour, signature in block letters. Tamagno did the Italian vermouths (the red devil of Fernet-Branca is his). Massieux did the Menier chocolates.
Aperitif and cocktail brands were the favourite playground of that generation of poster artists, because they had the budget and tolerated humour. For the cocktail bar, kitchen or dining room.
Discover also: Kitchen & Living, Vintage and Art Deco. Collection favourites: Poster Negroni Cocktail Watercolour Classic and Poster Margarita Cocktail Pop Art Turquoise.




From Absinthe Robette to the Campari campaigns of the 1960s, alcohol funded some of the finest posters of the 20th century. A look back at a genre that blends art and commerce.
























From Absinthe Robette to the Campari campaigns of the 1960s, alcohol funded some of the finest posters of the 20th century. A look back at a genre that blends art and commerce.

The kitchen is the room where you spend the most time on your feet. The posters that hang there follow different rules from the living room. What works, and why.